Upsetting
Saturday, February 14, 2004
 
10 top purchaser influencers

1. Free sample 87.2%
2. Coupons 71.3%
3. Referral from friend 48.5%
4. Free premium 29.4%
5. Advertisements 27.2%
6. Chance to instantly win a major prize 16.7%
7. Packaging 10.2%
8. Direct Mail 5.0%
9. Presence around town 4.6%
10. Collateral 2.4%

Source: Promotion Marketing Association
 
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